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{Molly Hoeltke}

Have you ever met a person that you could be around for a few minutes and already feel motivated to follow your dreams because they are so passionate about theirs? That’s what happened to me when I met Molly Hoeltke from Once and For All (formerly Once Vintage).

I was lucky enough to sit down with Molly last week. Growing up she never thought of working in the Fashion Industry, but as she went through school she studied Business focusing on the Arts. As she grew in her career she learned the ins and outs of the fashion industry through the experiences she had with marketing and film industry. She started styling in films {specifically commercials} six years ago and during her time in Manhattan she met a vintage shop owner and that is when she started to fall in love with the vintage apparel.

She moved back home and through all of the unique experiences she had – she was able to put together her own business and help it grow. In 2011 Once Vintage was created – a clothing line full of repurposing and vintage. After 2 years in – in 2013 she made the transition to wholesale and started Once and For All – a limited wholesale line that can be found online and in boutiques across the United States – specifically 10 boutiques throughout the East Coast.

Molly self-taught herself in pattern making, sewing, manufacturing and selling and everything in between – she basically learned everything she needs to know to make her business work and has given herself a fashion degree while learning on her feet.

Her focus right now is on a line with soft fabrics, twills, blues, blacks and whites – like a west coast, bohemian feel. She is evolving her line into a more mature, yet retro feel with an Indie/Australia vibe with cuts being more versatile and wearable for all sizes. She finds inspiration from some of her favorite designers – Chloe, The Row, Isabel Marant, Mara Hoffman and Cali Brands.

When I asked her what she loves best about Buffalo and why she hasn’t moved out of the area she said because Buffalo is a great place to start a business. It’s an easy lifestyle {except the winter}. There is a supportive community {most of the time}, she has a supportive family and it’s inexpensive to live. She loves going out to her country house in Varysburg on the weekends and often times finds inspiration there.

You can find Molly’s line locally in Modern Nostalgia on Hertel Ave. and Anna Grace on Elmwood Ave.

Once and For All is a very definitive and inclusive name. From a woman who has deep faith, it has personal meaning to her and represents her brand and all different women. I can say from meeting Molly she represents a strong woman, who is passionate and driven all while creating an amazing clothing line and has an amazing future ahead of her. And to have this talent in Buffalo is pretty extraordinary.

Thanks Molly for letting me share your story!
-B

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{Her Studio}

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