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This week I’m kicking off a week long feature of local beauty businesses in WNY. Each day I’m featuring a woman who pursued her dreams in the beauty industry and is helping make women in the WNY area feel beautiful inside and out!

Today I’m starting my week long feature with Jesse from So-Gloss Nail Wraps. I LOVE nail polish, but I, like most women are to busy to find the time to sit and wait for their nails to dry. I also can’t stand when I paint my nails and an hour later I find I chipped the nail polish off already. That’s where So-Gloss nail wraps come in – they are so convenient for a person who is on the go.

Want to know why – check out my interview with Jesse below!

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How did it all get started? How did your brand come about?

I lost my dream job as a fashion buyer & merchandiser 6 years ago due to a company wide down sizing. Unfortunately, there are not many fashion buying & merchandising jobs in Buffalo, so it forced me to think outside the box and provide myself with a job. I was selling nail wraps for 4 years before I got “discovered”. One day my phone started going nuts with the cha-ching noise my phone makes when I get an order. Refinery29 had featured So Gloss on their landing page, twitter feed & facebook page. I got a years worth of orders in ONE DAY!!! The orders have been rolling in ever since!

What is So-Gloss? Is it affordable for everyone? Who is your target audience?

So Gloss Nail Wraps are heat activated and applied directly on to your nail, you get instant results. Just heat, stick & file your way to awesome nails. The nail wraps are made of vinyl, so they don’t chip or smudge like nail polish {even better!}. So Gloss Nail Wraps are $8 for 24 wraps, they last 4-14 days on your finger nails and 2 MONTHS on your toes! My target consumer is girls ages 2-40.

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If people want to learn more, where can they go to get information?

sogloss.com

Do you have general products that anyone can purchase, do you make customizable products?

I wish I could customize products but at this point I don’t have the machine to do it.

Has anyone ever done private parties with a bunch of their girlfriends? 

I used to do parties but with 2 kids and a booming internet business I just don’t have the time.

Do you offer any specials, promotions? Or would you like to share any fun events you have coming up?

I sell on daily deal sites like  zulily.com, jane.com & groopdealz.com and I have a buy 4 get the 5th free deal!

How did you land in Buffalo? Are you originally from here, what made you stay? What do you love best about this area?

I have lived in Buffalo all my life. My husband and I have a farm in Clarence with horses & chickens. There aren’t many places in this world where you can live in the “country” and yet have major shopping centers just a few miles away.

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To find Jesse’s products Like her page on Facebook and check her page out on Etsy! Thank you for letting me share your story!  gold-chevron{Photos all courtesy of Jesse @ So Gloss Nail Wraps}

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