Day four of the up and coming women in Buffalo series brings us to the spicy and sexy Mercedes Diamond, Owner and CEO of the Diamond Do Salon & Boutique as well as the Diamond Do Brand.


Since the age of 8, Mercedes has known she always wanted her own salon. After college and working in Corporate America she decided it was time to follow her dreams. She moved back to Buffalo and opened a private, upscale salon and boutique in Cheektowaga, NY.

Diamond Do Salon & Boutique specializes and provides services in:

  • Healthy Hair & Healthy Hair Maintenance
  • Sew in extensions
  • Braidless extensions
  • Color
  • Cut
  • Conditioning Treatments
  • Scalp Treatments

The Salon & Boutique also sells jewelry, Diamond Dolls apparel, high quality virgin Brazilian hair and much more.

Mercedes has “always believed that Buffalo has so much potential of being an amazing city that could be the next Chicago, Atlanta, DMV (DC,MD, VA area). I have lived and visited several thriving cities and it always makes me think what Buffalo could be…we have so many natural resources and beautiful assets; such as our historic buildings, bodies of water, the fact that we can get to another country in minutes!…”

The goal of Diamond Do is to promote a “Diamond Do” lifestyle and mindset for people, meaning taking care of yourself, following your dreams, working on a better you. Its the belief that you are a rare and precious jewel that deserves to shine. Therefore, you treat yourself as a DIAMOND by DOING things to keep yourself shining!

The potential and the people are what Mercedes loves and its what keeps her in Buffalo. “The people make a way out of no way, the fact that we fight for our small businesses and we are passionate about our city even when things may look bad, that all takes heart. Gotta love people with heart!”

Diamond Do Salon & Boutique is an appointment only salon and boutique.

To make an appointment you can contact Mercedes Diamond at: (716) 390.9464

Email her at: and check out the website:

And of course follow on the social media sites:

Facebook: Diamond Do Brand and Diamond Do Salon

Twitter: @thediamonddobrand and @mercedesdiamond

Instagram: Diamond Do Brand

Start taking care of yourself and bring out the diamond in you. You will be happy you did. Call Mercedes and book an appointment today!


The Salon
The Salon
Diamond Dolls photo shoot
Diamond Dolls photo shoot
Diamond Doll Apparel available for purchase
Diamond Doll Apparel available for purchase
You to are a Diamond Doll
You to are a Diamond Doll
Inspiration during the week
Inspiration during the week from the Diamond Doll Team





Leave a Reply